Developing a Corporate Social Media Plan

Mashable posted an article on developing a corporate social media plan. Mashable’s plan prescribes 5 steps:

1. Listen
2. Prepare
3. Engage
4. Go Offline
5. Measure Success

A great deal of what we do at JustMeans is geared towards helping companies navigate the social media realm, guiding them through similar steps. We try to make it easy for companies to jump into social media. Many of our clients have never engaged with social media before, we take them through a step by step process showing them the benefits of social media.

Unlike other platforms, we create spaces for individuals and companies to enter into discussions, and open dialogues. We aim to be a central tool for corporate social media — providing a suite of tools that enables easy access, control, and metrics over the space. We also offer consulting services to further help companies develop, tailor, and master their social media strategy.

The Mashable article concludes:

The potential payoff for corporate social media participation is enormous. These companies will have a better sense of how they are perceived by their target audiences, they will establish a two way dialog with key stakeholders and they will empower their customers to speak with them, not at them. But without a strategic approach to social media, it’s difficult to succeed.

JustMeans is a proven strategic approach, and our clients are seeing the benefits of increased stakeholder interactions.